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ECA Social Campaign

ECA Social Campaign

A series of vibrant, social media campaign for a LEGO and robotics summer ECA.

Tool used:

Lottielab icon, L in cursive

LottieLab

Canva icon, C in cursive

Canva

LinkedIn: Sonnie Poon Hire Me!

A laptop, smartphone, and poster display Lego Robotics Course ads with photos of smiling children and robots, highlighting a social campaign across different social media, beside an eraser on a tiled surface against a gray wall.

The Case Study

Designed a social media campaign to drive enrolment for a summer LEGO & Robotics course (an extracurricular activity or ECA).

The Challenge is to create engaging digital assets that would appeal to both parents (the decision-makers) and children (the end-users) looking for fun, educational summer enrichment programs.

Target Audience: Parents seeking to enrol their children in fun, skill-building activities, and children interested in STEM, building, and gaming. (Note: The location and actual brand name have been concealed to protect the client's privacy.)

The Series

The campaign's deliverables included a diverse set of digital assets to ensure maximum reach:

  1. an animated poster for dynamic feeds,

  2. a short-form video ad/Reel for high engagement platforms,

  3. and a static square poster for standard posts and ads.

Animated Digital Poster:

Two smiling children raise their arms, sitting at a table with a robotic toy. This social media post campaign promotes a summer Lego & Robotics course for ages 7–15—get 70% off for first-time joiners! Contact details and dates are provided.

Static Square Social Media Post:

A static square social media post shows two smiling children holding LEGO robots to promote a Summer Lego & Robotics course for ages 7–15, featuring a 10% discount for first-time joiners and clear enrollment contact details.

Short-form Video Ad View

The rectangle version of the social campaign

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