Designed a vibrant, kids-catching social media series for a STEM ECA.
The Case Study
Designed a social media campaign to drive enrolment for a summer LEGO & Robotics course (an extracurricular activity or ECA).
The Challenge is to create engaging digital assets that would appeal to both parents (the decision-makers) and children (the end-users) looking for fun, educational summer enrichment programs.
Target Audience: Parents seeking to enrol their children in fun, skill-building activities, and children interested in STEM, building, and gaming. (Note: The location and actual brand name have been concealed to protect the client's privacy.)
The Series
The campaign's deliverables included a diverse set of digital assets to ensure maximum reach:
an animated poster for dynamic feeds,
a short-form video ad/Reel for high engagement platforms,
and a static square poster for standard posts and ads.
Animated Digital Poster:
Static Square Social Media Post:
Short-form Video Ad View
