Home

a5 Poster

graphic design

illustrator

Used to create this poster's visuals
Photoshop

Assisted in creating the visuals

A top-down view of a wooden desk with a potted green plant, an open brochure, graphical prints, a closed booklet labeled A4 and A5 Poster, and a metallic Eiffel Tower figurine. The brochures feature a typewriter image and tech-themed text.

A magazine poster for the company that exudes elegance and professionalism.

The case study

This A5 poster was designed for an interview case study. The task was to create an A5 magazine poster for an IT company that would give prospective clients or contacts a quick guide to their services and an impression of the company. The company has a very elegant black-and-white theme, focusing on space and innovation.

A Pinterest search results page for black and white ad showcases a moodboard-like grid of various monochrome graphic designs, posters, and advertisements with modern, abstract, and minimalist styles.

A Pinterest search results page displays a moodboard of black and white graphic design posters, featuring bold text, geometric shapes, and artistic illustrations arranged in a grid layout.

An elegant, dark theme website design features a moodboard of three vertical panels labeled #Pointone, #Pointtwo, and #Pointthree with neon numbers 1, 2, and 3 over striking background images. Left-side text reads We. Are. One.

A Pinterest search results page displays stylised, dark-themed poster designs featuring bold typography, neon elements, abstract graphics, and moody color schemes in a grid layout for a very vibe aesthetic.

Inspirations & mood board

I began by researching black-and-white poster designs that convey an elegant, abstract feeling. Inspired by this, I started my first design by playing with the company's logo characters, surrounding the company's motto is "A smarter way to turn your idea into reality."

A futuristic, black and white digital graphic for FONSEKA features elegant abstract geometric shapes and text promoting app and software development. The dark theme highlights services like web apps, mobile apps, consulting, and the website link.

The first design

The client didn’t come with a brand-style guide at the beginning. We initially picked Eminence - the purple colour of the NDIS logo - as our main colour. I put together a mock-up, but it didn't quite hit the mark. The design felt a bit clunky and not engaging enough.

So we pivoted. Our next attempt was a more solid but elegant style, sticking with purple but incorporating more white. This became the first real design of the website.

Set off for a new design idea...

I then delved deeper into studying the company, focusing on its services, products, target audiences, and LinkedIn connections. I discovered that they prioritise service quality and largely focus on web application development through the company's SEO websites and listings.

Although their services ranged from application development to business consultation, I decided to narrow it down to promoting one service and emphasising it with the company's motto, "Turn idea into reality in a smarter way."

Illustration of a type writer on paper creating a bird in flight, symbolizing freedom of expression. The background is a warm beige with minimalist, artistic design elements.

More inspirations

During my research, I came across a Pinterest post showing a typewriter that had typed a character into a bird shape, transforming it into a real bird at the end of the paper. This inspired me to visualise "turning an idea into reality." I thought, what if I had a website shape typed on a typewriter that then popped up with glass effects? This concept also aligned with the company's service as app developers who code. This inspiration led to the final design.

The Final Design:

A dark-themed digital ad for Fonseka exudes elegance, showcasing a vintage typewriter, website screenshot, and the phrase “WE ARE & SOFTWARE DEVELOPERS BRISBANE CAN TRUST.” Perfect as an A5 poster with listed services and website link.

The design process involved creating an AI-generated typewriter, designing a simple website layout in Illustrator (using a common approach with large shapes for clarity), and then masking text on top of the design to create a typewriter-shaped website. Finally, I used Illustrator to design a website with a glossy glass effect emerging from the paper.

Some UX techniques used was to dimming the service list to keep things from feeling overwhelming. This highlight the company’s specs and action guides to make a strong impression, even at a quick glance.

This A5 poster was an enjoyable project that marked a milestone for me entering the industry and served as a checkpoint to review my graphic design abilities and skills.