Crafted an intuitive and engaging landing page for HonourCare. This design serves as a powerful digital tool to showcase their services and build trust,
The problem...
I started this project by meeting with the client. It was clear from the get-go that we had some work to do. They didn't have a rich, established background, so we spent time planning what to include on the website and how to promote their services.
Inspirations
We dug into their target audience. They're mainly focusing on people with disabilities who live alone, ranging from adults to the elderly. We didn't want to lean too heavily towards elderly care, aiming instead for a more stylish, elegant service that could appeal to a broader age range.
For inspiration, we looked at websites like White Hills General Practices and Tea Cup Cottage. The client wanted to convey an elegant, positive vibe with smiling faces - a warm welcome to their customers.
The draft
The client didn’t come with a brand-style guide at the beginning. We initially picked Eminence - the purple colour of the NDIS logo - as our main colour. I put together a mock-up, but it didn't quite hit the mark. The design felt a bit clunky and not engaging enough.
So we pivoted. Our next attempt was a more solid but elegant style, sticking with purple but incorporating more white. This became the first real design of the website.
The first publish
The client was really happy with how the design went!
As time went on, the client updated their style guide and brand tone. They wanted a neat, clean, and professional look. Orange and blue became the new main brand colours. Our original design was too fancy for the new brand. Therefore, I softened the approach, adding rounded corners to images and forms. We unified all the font styles to strengthen the brand identity.
We also trimmed down the content on each page. This helped boost engagement and made everything more readable.
The outcome
It's been quite a journey with Honour Care! We've come a long way, always aiming to give the best experience to both the client and their audience. Looking back, it's amazing to see how far we've come from that first meeting to the polished, professional site we have now.
